About Me
About Me
My Story
I have always loved clothes and fashion for as long as I can remember. I’ve been fascinated by how the right fabric, cut, or colour can transform not just your appearance, but your confidence and the way you move through the world.
I began my journey in fashion as a model, walking runways and collaborating with designers across the globe. Experiencing fashion from the inside taught me that style is storytelling- every texture, silhouette, and detail matters.
I honed my skills in personal styling at the London College of Style and went on to work as a personal stylist and shopper at Harrods. That experience gave me a deep understanding of luxury service and reinforced how important it is to help each client feel confident, comfortable, and authentic in their own style.
My approach is simple: it’s personal. Every wardrobe should reflect who you are, your lifestyle, and your story. Whether you’re refreshing your style or preparing for a pivotal moment, I work closely with you to translate your individuality into the clothes you wear.
For me, styling is about transformation-subtle or dramatic; and creating a sense of empowerment that lasts long after the outfit leaves the fitting room.
Why work with me?
Over 20 years of fashion industry experience ; from global fashion runways to Harrods styling rooms.
One to one personalised styling tailored to your lifestyle and goals.
Deep knowledge of luxury fashion, fit, fabric, and finishing.
A warm, collaborative process that builds your confidence from the inside out.
A true commitment to helping you look and feel your best every day.
I've been working with Hellana for a few seasons now, she is truly my go-to style lifesaver. After helping me completely rediscover my personal style; starting with a wardrobe edit where she reviewed everything I owned and helped me let go of what no longer worked, and identifed key gaps. This was followed with a Personal Styling session where Hellana had pre-selected pieces from a range of stores that suited both my taste and budget. On our most recent trip, I came home with some gorgeous new items for Spring, all of which she styled for me in multiple ways. I now have a beautifully curated spring wardrobe that feels effortless and completely bespoke. As someone with a busy schedule, working with Hellana has been a game-changer. Everything in my wardrobe is ready to wear, and I never have to stress about putting outfits together. She has a great eye, always brings fresh ideas, and ultimately saves me so much time and money. Can’t recommend enough!
Louise, Finance
I recently had a personal styling session with Hellana and it was truly a game-changer! From the moment I walked in, I felt completely at ease. The color analysis was so eye-opening—I had no idea how much the right (or wrong) colors could impact my overall look. Now, I finally understand which shades make me glow and which ones to avoid. Hellana was incredibly knowledgeable, professional, and fun to work with. They not only helped me discover my best colors but also gave me practical advice on how to incorporate them into my wardrobe. The styling recommendations were spot-on, tailored to my personal taste and lifestyle.
Milena Heinecke
Hellana came over for a much-needed wardrobe edit, and wow—was it overdue. We tackled piles of clothes I’d been hanging onto, hoping for the right occasion that never seemed to come. She also styled new outfits from pieces I already had, giving me fresh inspiration and a clearer sense of my own style. Afterward, she sent me a recap with the best styles for my shape, colours that suit me, and—crucially—what my wardrobe was still missing. Highly recommend!