About Me
About Us
Where Confidence Begins with Style
Hi, I’m Hellana, and I believe style goes beyond fashion — it’s about identity, confidence, and personal evolution. With over a decade in the fashion industry, my journey from international runways to Harrods has shaped my understanding of how style can transform lives.
From Runway to Real Life
Starting as a model, I collaborated with top designers and creatives, gaining a unique insight into the art of visual storytelling — how textures, tones, and movement come together to tell a story.
Styling at Harrods – Luxury Meets Individuality
At Harrods, I had the privilege of styling clients from diverse backgrounds, learning that true luxury lies in feeling comfortable and confident in your own skin.
My Philosophy: Style is Personal
I don’t believe in one-size-fits-all styling. I believe in you — your personality, your story, your lifestyle. Whether you're refreshing your wardrobe or preparing for a life-changing moment, I’m here to guide you.
“You deserve to feel like the best version of yourself — every day.”
Discover the Power of Personal Styling
Why Choose Me?
Over 20 years of real industry experience — from global fashion runways to Harrods styling rooms.
One-on-one personalized styling tailored to your lifestyle and goals.
Deep knowledge of luxury fashion, fit, fabric, and finishing.
A warm, collaborative process that builds your confidence from the inside out.
A true commitment to helping you look and feel your best — every day.
I've been working with Hellana for a few seasons now, she is truly my go-to style lifesaver. After helping me completely rediscover my personal style — starting with a wardrobe edit where she reviewed everything I owned and helped me let go of what no longer worked, and identifed key gaps. This was followed with a Personal Styling session where Hellana had pre-selected pieces from a range of stores that suited both my taste and budget. On our most recent trip, I came home with some gorgeous new items for Spring— all of which she styled for me in multiple ways. I now have a beautifully curated spring wardrobe that feels effortless and completely bespoke. As someone with a busy schedule, working with Hellana has been a game-changer. Everything in my wardrobe is ready to wear, and I never have to stress about putting outfits together. She has a great eye, always brings fresh ideas, and ultimately saves me so much time and money. Can’t recommend enough!
Ana Cabuk
I recently had a personal styling session with Hellana and it was truly a game-changer! From the moment I walked in, I felt completely at ease. The color analysis was so eye-opening—I had no idea how much the right (or wrong) colors could impact my overall look. Now, I finally understand which shades make me glow and which ones to avoid. Hellana was incredibly knowledgeable, professional, and fun to work with. They not only helped me discover my best colors but also gave me practical advice on how to incorporate them into my wardrobe. The styling recommendations were spot-on, tailored to my personal taste and lifestyle.
Milena Heinecke
Hellana came over for a much-needed wardrobe edit, and wow—was it overdue. We tackled piles of clothes I’d been hanging onto, hoping for the right occasion that never seemed to come. She also styled new outfits from pieces I already had, giving me fresh inspiration and a clearer sense of my own style. Afterward, she sent me a recap with the best styles for my shape, colours that suit me, and—crucially—what my wardrobe was still missing. Highly recommend!